BrandNet Delivers For Today's Diggers

BrandNet has a long history of working with the military to encourage esprit de corps and commemorate the service and sacrifice of Australian servicemen and women over the past century.

In the first year of its Australia in the Great War commemorative campaign BrandNet raised more than $250,000 for Soldier On and has helped hundreds of thousands of people connect to Australia's military history.

The family company based just 10 minutes from Defence Headquarters in Canberra has worked in and around military commemorations for more than three decades and is leading the charge in helping Australians commemorate the Centenary of the Great War. With 10% of all of its sales going directly to Soldier On, the past has certainly brought some rewards for today's diggers.

The funds raised for Soldier On will support its work with today's service men and women wounded, physically and mentally, in places like Afghanistan and Iraq.

BrandNet's Stephen Davie says the 2014-2018 AGW campaign has three key objectives: To engage; to educate; and then to let people commemorate with an understanding of the times and people we are remembering in the centenary.

"Our company has been fortunate enough to be involved in many events linked to our military history - from Army's 100th, Air Force's 75th, Navy's International Fleet Review, and the recent Operation Slipper welcome home. It has been our honour to help make these and other great milestones accessible to a wide range of serving and non-serving people.

"We see the centenary of the Great War, and in 2015 the 100th anniversary of Gallipoli, as fantastic opportunities to engage even more people in our national story and to make even more people aware of the need to support today's diggers.

"Our support for Soldier On is about recognising that today's service men and women are linked directly to this amazing military heritage. Today's diggers have carried forward that tradition of service just as each generations of service men and women before them has done.

"We work closely with all arms of Defence and know that the work of Soldier On is making a real difference to today's service personnel and their families."

Stephen says the Australia in the Great War campaign will mark the milestones from 1914 through to Armistice. But he wants it to be about sharing an understanding not just a date. That is why he says the company "puts a hell of a lot of effort" into researching and building products that tell the factual story.

"The goal is not to inundate people with only dry facts or history. It is about giving people a real insight. Let's create an interest in, and an understanding of our history and of those who serve today."

BrandNet continues in its goals to help the Australian Defence Force celebrate their service.